Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

by admin July 05, 2018

After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for growth.

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